Raws li cov ntaub ntawv tshawb fawb tshiab los ntawm NPD, cov thom khwm tau hloov T-shirts raws li cov khaub ncaws nyiam rau cov neeg siv khoom Asmeskas hauv ob xyoos dhau los. Hauv 2020-2021, 1 ntawm 5 daim khaub ncaws yuav los ntawm Asmeskas cov neeg siv khoom yuav yog nkawm thom khwm, thiab thom khwm yuav suav txog 20% ntawm kev muag khoom hauv qeb khaub ncaws.
Daim ntawv tshaj tawm tau txheeb xyuas tias qhov sib txawv no yog tshwm sim los ntawm kev sib kis hauv tsev. Ze li 70 feem pua ntawm cov neeg laus hauv Asmeskas hnav thom khwm hauv tsev vim kev ua haujlwm ntev thiab nyob hauv tsev vim muaj kev sib kis. Hauv Teb Chaws Asmeskas, kev txheeb xyuas los ntawm poj niam txiv neej, hnub nyoog, thiab cheeb tsam pom tau tias cov txiv neej, cov hnub nyoog laus, thiab cov neeg nyob sab qaum teb muaj feem ntau ntawm cov thom khwm hauv tsev. Txawm tias nyob hauv thaj chaw sov sov hauv Tebchaws Meskas, ze li 60 feem pua ntawm cov neeg nyob hauv hnav thom khwm hauv tsev.
Kev rhuav tshem cov thom khwm qeb kev lag luam, cov thom khwm pw tsaug zog tau loj hlob. Thaum pawg no tsuas yog suav txog 3% ntawm lub khw muag khoom, cov neeg siv khoom siv rau cov thom khwm pw tsaug zog tau nce 21% hauv plaub lub xyoos dhau los, qhov kev loj hlob yog 4 npaug ntawm tag nrho cov hosiery qeb. Cov thom khwm pw tsaug zog nyiam cov neeg siv khoom nrog lawv cov kev ntxhib los mos plush, xoob thiab nyiam cov tawv nqaij zoo nkauj. Ntawm Amazon, cov thom khwm pw tsaug zog muag tau zoo, thiab ntau cov thom khwm pw tsaug zog muaj ntau dua 10,000 kev tshuaj xyuas, uas tau nyiam los ntawm ntau tus neeg siv khoom Asmeskas.
Tsis tas li ntawd, ntawm Amazon lub vev xaib Asmeskas, kev muag khoom ntawm yuav luag txhua tus txiv neej nkawm thom khwm tau tshaj 10,000. Cov thom khwm xim xim thiab cov thom khwm yog nrov ntawm cov txiv neej Asmeskas, tsis tsuas yog muaj kev ntsuam xyuas siab, tab sis kuj muaj kev muag khoom zoo heev. Ib qho ntawm cov xim tawv txiv neej cov thom khwm muaj ntau dua 160,000 cov lus pom.
Nyob rau tib lub sijhawm, cov thom khwm calf (cov thom khwm ntev npaum li lub hauv caug) kuj tau dhau los ua cov khoom thom khwm siab rau cov poj niam Asmeskas. Ntawm Amazon, muaj ntau dua 30,000 kev tshuaj xyuas ntawm cov thom khwm calf hauv ib lub khw ib leeg. Ntau yam ntawm cov thom khwm nruab nrab lub raj kuj tau nyiam cov neeg siv khoom Asmeskas cov poj niam, tab sis kev muag khoom ntawm cov txiv neej cov thom khwm nruab nrab lub raj tseem zoo dua li cov poj niam cov thom khwm nruab nrab.
Kev loj hlob sai ntawm cov thom khwm kuj tseem raug ntaus nqi los ntawm kev tawg ntawm e-lag luam, NPD sau tseg. Vim tias lawv cov nqi qis, cov thom khwm tau yooj yim them nqi raws li cov khoom pleev xim thaum cov neeg siv khoom tsuas yog ob peb duas las luv ntawm kev xa khoom dawb.
NPD tus kws tshuaj ntsuam xyuas kev lag luam khaub ncaws Maria Rugolo tau hais tias vim tias cov thom khwm yog cov khoom siv ntau zaus, lawv "kev rov ua dua tshiab" ceev kuj tseem ceev heev, thiab kev siv lub voj voog tsuas yog ob peb lub hlis xwb, yog li lub voj voog ntxiv yuav nyob twj ywm siab, thiab cov neeg siv khoom xav tau ntxiv mus. nce. siab.
Cov ntaub ntawv tshawb fawb kwv yees tias kev muag khoom thoob ntiaj teb ntawm cov thom khwm yuav ncav cuag 22.8 billion US las hauv 2022, thiab kev muag khoom ntawm lub khw no xav tias yuav nce ntxiv ntawm kev loj hlob txhua xyoo ntawm 3.3% thaum lub sijhawm 2022-2026. Qhov kev nce hauv qhov zaus ntawm kev nyob hauv tsev thiab qhov kev xav tau ntxiv, cov thom khwm, uas yog cov khoom lag luam zoo hauv cov khaub ncaws, xav tias yuav coj cov kev lag luam xiav dej hiav txwv tshiab rau cov neeg muag khaub ncaws hla ciam teb.
Post lub sij hawm: Sep-23-2022