Ngokwedatha yophando lwamva nje ukusuka kwi-NPD, isokisi ithathe indawo ye-T-shirts njengodidi olukhethwayo lweempahla zabathengi baseMelika kule minyaka mibini idlulileyo. Ngo-2020-2021, 1 kwiimpahla ezi-5 ezithengiweyo ngabathengi base-US ziya kuba ziisokisi, kwaye iisokisi ziya kunika i-20% yentengiso kudidi lweempahla.
Ingxelo ihlalutya ukuba le meko ibangelwa ngubhubhane ekhaya. Phantse iipesenti ezingama-70 zabantu abadala banxiba iisokisi ekhaya ngenxa yomsebenzi ixesha elide kunye nokuphila ekhaya ngenxa yobhubhati. E-US, uhlalutyo olubekiweyo sisini, ubudala, kunye nengingqi, ukuba ingingqi, amaqela amadala amadala, kunye nabahlali basempapashini babenezinto ezinxibe iisokisi ekhaya. Kwanakwiindawo ezifudumeleyo ze-United States, phantse iipesenti ezingama-60 zabahlali zinxiba iisokisi ekhaya.
Ukwaphula imakethi yodidi lwe-sock, iisokisi zokulala zikhula ngamandla. Ngelixa eli nqanaba li-3% yemakethi yendawo yokuhlala, inkcitho yabathengi kwiisokisi zokulala inyuke nge-21% kule minyaka mine idlulileyo, izinga lokukhula elinamaxesha ama-4 odidi oluphezulu. Isokisi yokulala itsalela abathengi kunye nohlengahlengiso lwabo lokudibanisa, ukukhululeka kunye nolusu oluhle kakhulu nolusu oluhle kakhulu. Kwi-Amazon, iisokisi ezilale zithengisa kakuhle, kwaye uninzi lweesokisi zokulala zinama-10 000 uphononongo oluninzi, olubathandayo ngabathengi abaninzi baseMelika.
Ukongeza, kwindawo yaseMelika yase-US, ukuthengisa phantse kuzo zonke iisokisi zamadoda kugqithile kwi-10,000. Iisokisi eziqinileyo zemibala kunye neesokisi ziyathandwa ngabantu baseMelika, kungekuphela ngamanqanaba aphezulu, kodwa kunye nomsebenzi obalaseleyo wokuthengisa. Enye yeesokisi zamadoda ezomeleleyo zinezimvo ezingaphezu kwe-160,000.
Kwangelo xesha, iisokisi zethole (iisokisi ezikude njengokuba idolo) ikwaye nemveliso ephezulu ye-sock yabasetyhini baseMelika. Kwi-Amazon, kungaphezulu kwe-30,000 uphononongo lweesokisi zethole kwivenkile enye yedwa. Izitayile ezahlukeneyo ze-tube eziphakathi zitsalele ingqalelo yabathengi baseMelika, kodwa ukuthengisa kwentengiso yamadoda asezi-tube kubhetele kunezo zales zasebusweni ze-tube eziphakathi.
Ukukhula ngokukhawuleza kweesokisi kungachazwa ngokuqhushumba kwe-e-Commerce, i-NPD iqaphele. Ngenxa yamaxabiso abo aphantsi, iisokisi zinoxanduva ngokulula njengento yokwenza xa abathengi bekukho nje iidola ezimbalwa zimfutshane zokuhambisa simahla.
I-NPD ASGENCY SISISEKO SIMALI phezulu.
Uphando lwedatha uqikelela ukuba ukuthengiswa kwe-SOST kudidi lweSokisi luya kufikelela kwi-22,8 yezigidi zeedola zaseMelika ngo-2022, kwaye ukuthengisa kwale ntengiso kulindeleke ukuba kuqhubeke ukukhula kwinqanaba le-3.3% ngexesha lama-2022 ukuya ku-2026. Ukunyuka kwe-frequency yokuhlala ekhaya kunye nokuqhubeka konyango kwimfuno, iisokisi, njengemveliso ethandekayo kudidi lweempahla, kulindeleke ukuba zizise amathuba amatsha olwandlekazi olwandlekazi.
IXESHA LOKUQALA: UPE-23 ukuya kwi-2022