Ngokutsho kwedatha yophando yamva nje evela kwi-NPD, iisokisi zithathe indawo ye-T-shirts njengodidi olukhethiweyo lwempahla kubathengi baseMelika kwiminyaka emibini edlulileyo. Kwi-2020-2021, i-1 kwii-5 zeengubo ezithengwa ngabathengi base-US ziya kuba ziisokisi, kwaye iisokisi ziya kubalelwa kwi-20% yokuthengisa kwinqanaba lempahla.
Ingxelo yahlalutya ukuba lo mkhwa ubangelwa ngubhubhane ekhaya. Phantse iipesenti ezingama-70 zabantu abadala baseMelika banxiba iikawusi ekhaya ngenxa yomsebenzi omde kunye nokuhlala ekhaya ngenxa yobhubhane. E-US, uhlalutyo olucwangcisiweyo ngokwesini, ubudala, kunye nommandla wafumanisa ukuba amadoda, amaqela abantu abadala, kunye nabahlali baseMntla-mpuma banemilinganiselo ephezulu yokunxiba iikawusi ekhaya. Kwanakwiindawo ezifudumeleyo zaseUnited States, malunga nama-60 ekhulwini abemi banxiba iikawusi emakhaya.
Ukuqhawula imarike yecandelo le-sock, iisokisi zokulala zanda kakhulu. Nangona olu luhlu lubalelwa kuphela kwi-3% yemarike ye-hosiery, inkcitho yabathengi kwiisokisi zokulala iye yanda nge-21% kwiminyaka emine edlulileyo, izinga lokukhula eliphindwe ka-4 kwinqanaba le-hosiery jikelele. Iikawusi zokulala zitsala abathengi ngokuthungatha kwazo, ukukhululeka kunye neempawu ezilungele ulusu. Kwi-Amazon, iisokisi zokulala zithengisa kakuhle, kwaye iisokisi ezininzi zokulala zineengxelo ezingaphezu kwe-10,000, ezithandwa ngabathengi abaninzi baseMelika.
Ukongeza, kwindawo yase-Amazon yase-US, ukuthengisa phantse zonke iisokisi zamadoda ziye zadlula i-10,000. Iisokisi ezinombala oqinileyo kunye neekawusi zithandwa phakathi kwamadoda aseMelika, kungekhona nje ngokulinganisa okuphezulu, kodwa kunye nokusebenza kakuhle kokuthengisa. Omnye umbala oqinileyo weesokisi zamadoda unamagqabantshintshi angaphezu kwe-160,000.
Ngelo xesha, iisokisi zethole (iisokisi ezide nje ngamadolo) ziye zaba yimveliso yeesokisi ezifunwa kakhulu kubafazi baseMerika. Kwi-Amazon, kukho ngaphezulu kwe-30,000 yokuphononongwa kweekawusi zethole kwivenkile enye kuphela. Izitayile ezahlukeneyo zeekawusi eziphakathi kwetyhubhu ziye zatsala umdla wabathengi ababhinqileyo baseMelika, kodwa ukusebenza kwentengiso yeekawusi zamadoda ezisembindini wetyhubhu kusengcono kunaleyo yeekawusi eziphakathi kwetyhubhu yabasetyhini.
Ukukhula okukhawulezayo kweekawusi kunokuthi kubangelwe ukuqhuma kwe-e-commerce, i-NPD yaphawula. Ngenxa yamaxabiso abo aphantsi, iikawusi zihlawuliswa ngokulula njengento yokwenza xa abathengi bengamadola ambalwa nje okufutshane nokuthunyelwa kwasimahla.
Umhlalutyi weempahla ze-NPD uMaria Rugolo uthe ngenxa yokuba iisokisi ziyimveliso yokusetyenziswa rhoqo, isantya sabo "sokuvuselela" sikhawuleza kakhulu, kwaye umjikelo wokusetyenziswa ziinyanga ezimbalwa kuphela, ngoko ke umjikelo wokuzalisa uya kuhlala uphezulu, kwaye imfuno yabathengi iya kuqhubeka. ukwenyuka. phezulu.
Uphando lwedatha luqikelela ukuba ukuthengiswa kweekawusi kwihlabathi jikelele kuya kufikelela kwi-22.8 yeebhiliyoni zeedola zaseMelika ngo-2022, kwaye ukuthengiswa kwale marike kulindeleke ukuba kuqhubeke ukukhula kwinqanaba lokukhula lonyaka le-3.3% ngexesha le-2022-2026. Ukonyuka kwamaxesha okuhlala ekhaya kunye nokunyuka kwemfuno, iikawusi, njengemveliso efanelekileyo kudidi lwempahla, kulindeleke ukuba izise amathuba amatsha oshishino olwandle oluluhlaza kubathengisi bempahla abawela umda.
Ixesha lokuposa: Sep-23-2022