Idatha eyi-1
Umzi-mveliso wengubo yishishini elinzima, ngokungafaniyo namanye amashishini aphuhlisa imveliso entsha kwaye athengise iminyaka; I-frieby yefashoni eqhelekileyo kufuneka iphuhlise amakhulu eemveliso kwixesha ngalinye, kwiimodeli ezahlukeneyo kunye nemibala, kwaye ithengise kwimimandla eyahlukeneyo. Njengobunzima beshishini bonyuka, idatha enkulu iya kuba ibalulekile. Ukusetyenziswa kunye nokulawulwa kwedatha enkulu kubaluleke kakhulu kumzi mveliso weempahla. Uhlalutyo lweRhangiso alupheleli kuphela kuqokelelo lwedatha yemveli yemveli, kodwa idibanisa idatha emininzi enjengokurekhodwa kwevidiyo, irekhodi erekhodiweyo, kunye ne-KPI ineenkcukacha. Ngubani onobutyebi bangaphezulu, abaya kuhlala kumathuba amaninzi kwimakethi. Ivenkile yezizukulwana ezintathu iba lixesha elidlulileyo,Iivenkile ezidumileyo'umkhwelisUkuhamba akusekho kuphela.
Ubunzima:
Enye yeengxaki ngedatha enkulu ngoku kukuba ziimpawu nje. Inkampani nganye yempahla yokunxiba ichaphazela ukubaluleka, inika ingqalelo, kodwa umnyango kunzima ukufumana. Ezinye iinkampani kulula ukwakha, kodwa iindleko zokusebenza kakuhle kakhulu. Amasebe okuthengisa axakeke kakhulu ejongene ne-KPI, kunye nenja / imeko esemisiseko.
2 Abathengi baqokelela Ivenkile
Inqanaba lesitishi leshishini lempahla icinezelwe kakhulu, i-chain kumzi-mveliso ukuya kumthengi iya kufihlwa, kwaye imodeli yesiko se-C2M yempahla iya kuphuma ngequbuliso. I-Optyream yinguqu yomzi-mveliso ukuya kumthengi, kwaye i-Dowstream yindawo ye-countertattack yevenkile yomthengi!
Umzabalazo wemikhosi emibini, uMntu oMbindi usekhona, kodwa owomeleleyo, omkhulukakhulu. Olu lutshintsho lwenkqubo oluziswe ngentengiso kunye nemfuno yabathengi. I-Multi-Brand, udidi olupheleleyo, ivenkile enye yokuqokelela, inokuhlangabezana neemfuno zokuthenga ezininzi, kunye nomsebenzi weqonga leqonga lePhepha, ibonisa amandla okuzonwabisa.
3 fansUkuthengisa
Ixesha lamava abathengi liyeza, kwaye abaphathi ngabalandeli! Iinkampani zokunxiba ezingahlanganiyo abalandeli aziyi kuba nakho ukwenza nantoni na. Abo baxhamla 'uqoqosho abaluhlobo abakholelwaJnby, Ililizwe elikhulu lempahla yokunxiba. Intengiso yeRhawula igaleloJnbyI-Akhawunti yamalungu ngaphezulu kwesiqingatha sentengiso yeRetail, kwaye inkqubo ye-fan epheleleyo ithathwa njengeyona nto iphambili yokuqhuba yokukhula kweJnbyintsebenzo. Omnye umzekelo yimeko yengubo yaseTaobao. Umyili wefashoni, uthathe ividiyo yokuthengisa ngokuthe ngqo impahla, unokutsiba kwi-taobao transekshini.
Le yimeko yesiqhelo yokuntywila ukusuka kwi-Tiktok, iTiktok inomsebenzi: Umboniso wefestile yentengiso, oko kukuthi, inxulumene ngqo neTaobao. I-Tiktok yindawo yendalo yokutsala itrafikhi, kwaye iTaobao inokusetyenziswa njengendawo yokurhweba.
4 Imeko yeBhola
Ixesha lokuthengisa le-Brand ayithengi nje kuphela, kodwa nokubalisa ibali kunye nokuthengisa inkcubeko.
Umzekelo, maxriny kunye noSaraWong (kevinWUmfazi kaOng), oye wathandana neentsomi ukusukela ebuntwaneni, usekwe kumaphupha anjalo. Njengomlawuli oyiyikhi ye-maxrieny, waqala ukwenza uphawu lwe-maxieny linefomu ye-onnonic, kwaye usebenzise ipeni eqaqambileyo ukuze uchaze imeko yefashoni eyahlukileyo, yenza uphawu lwe-maxieny ngakumbi kwaye lubhalwe ngakumbi. "Khawufane ucinge ukuba ubomi buyinqaba, kwaye wonke umntu obhinqileyo kukumkanikazi wakhe, efuna ikratshi elingathethekiyo, i-queries kunye ne-goargey .....
I-Maxrieny ithatha ukhokelo kumava ofkane, ine-IP ezimeleyo, kwaye indlela yokuhombisa ivenkile nganye ifana nelizwe lenkundla yamatyala. I-Maxrieny yenze "inqaba yenqaba ye-fantasy yelizwe", nje e-Alice kwiNdawo yeMidlalo ye-Massland ibuyiselwe enyanisweni, i-gounder ye-European, i-Arvasm Proy, i-Artassian Poice, ulwimi lwe-lelves, ulwimi lwasezidolophini lokuthatha iifoto. IMaxrieny ibeka ugxininiso ngakumbi kumava amava abathengi, kwaye imixholo yobuqu inika abathengi ixesha lokuhlala ixesha elide.
I-5 umlinganiso wefektri
Umthengi mkhulu, umzi-mveliso mncinci. "Ngoku umzi-mveliso wethu unabantu abangama-300 kuphela, ubukhulu becala kunabantu abangama-2 000 kwixesha elidlulileyo." Inkampani yempahla yokunxiba e-Shenzhen ilunge ngakumbi kwintengiso kunye noyilo, kwaye ezinye iimpahla ziphelisiwe kwi-jiangsu okanye uWian. Iifektri ezincinci ziziva zihlaziyekile, zinika abantu ixesha eliphetheyo lokucinga nokuthatha isigqibo ngezihlandlo ezibaluleke ngakumbi, ezinje ngendlela yokuphucula iinkonzo ezongezwe. Phantse zonke izityalo zempahla zempahla yempahla yasekhaya inyibilikisa, amashumi amawaka ezityalo zokulungisa iimpahla mazibe ngamawakawaka abantu, amakhulu abantu ayonqabi.
Iindlela ezi-6 zokuhanjiswa kwenethiwekhi
Yang Donghao, i-CFO yeVipsshop, ichaze ukuba umsila weshishini yimveliso eqhelekileyo, impahla yokunxiba yimveliso ebonakalayo ide, ihlala ifikelela kwiinyanga ezili-12, nokuba iinyanga ezili-18. Ishishini elinjalo liza kuvelisa isiphumo: Akukho mntu unokutyhila ngokuchanekileyo ukuba zingaphi iiyunithi ze-ska nganye (iyunithi esezantsi yesiphelo) yempahla yophawu iya kuthengiswa, eya kuthi ivelise iimpahla zomsila. Phantsi kowona mgangatho we-Intanethi +, abathengi baba ngamandla okuqhuba kumashishini eZiko leMveli, ukuzisa olu tshintsho ngokungathandabuzekiyo ngamaxabiso aphezulu kwiivenkile zemveli, kunye ne-2 isaphulelo.
7. Ukuthengisa ngomda
I-Brands iqhuba intengiso yendawo enqamlezileyo, enye yeemfuno kukwenza i-buzz yeemveliso ezintsha okanye iintshukumo ezintsha zezenzo, oko kuthetha ukuba intsimi yentsebenziswano ilunge kakhulu ukuba nempawu kwangoko. Icandelo lempahla, njengoko sonke sazi, ngumzi mveliso okutshintsha ngokukhawuleza, okuthetha ukuba inokubonelela ngamathuba amaninzi okuthengisa ngommandla. Kwangelo xesha, umzi-mveliso we-arhente we-Arhente unokusebenzisana nangeempawu ezininzi njengeenwele zenkomo, kodwa ikwabonelela ngeendlela ezininzi zokukhetha iimpawu zemida. Kwangelo xesha, ukufumana iimpawu zempahla, ekufuneka zilugatya izinto ezininzi ezitsha rhoqo, ukuthatha inxaxheba kwintsebenziswano yommandla kunento entle ethunyelweyo emnyango wokuphefumlelwa. Ngale ndlela, iimfuno zomnqamlezo wamacala omabini afezekiswa. "Ndifuna ukuthengisa umbono we-ARD-DRE-DRE-DROD-DROD-ROD kunye nempahla." Xa kufikwa kumda wokuwela, "I-China-Chic"Ligama elingundoqo elingenakupheba ngokupheleleyo kulo nyaka. Ukubaluleka kwale nqamlezo akuyongqokelela yentengiso ye-LIN NOKUGQIBELA. Yonke imihla, ukwenza ingxelo "yokwenyani". Ingxelo emibini yenyani kwiVeki yeFashoni yamaHlakani, i-LI eing yajika yayokubeka umfanekiso we-classic Synaym "I-China-Chic", Kunye ne-rossms kunye nemithombo yeendaba yemihla ngemihla yabantu ifana nendibaniselwano yokwaphula udonga oluqhelekileyo.
I-8 yokuSebenza
Ukuqala kuka-2015, imfuno yentengiso ifikelele ngaphezulu kwebhiliyoni enye, i-70% yabantu baseYurophu naseMelika isebenzisa impahla yabucala ye-Europe kunye ne-United States isebenzisa impahla yabucala yaseburhulumenteni, kwaye le meko kunye nokulandelwa ngokuthe ngcembe iChina. Okwangoku, umzi-mveliso wengubo ka-China uvele ekufikeni kophuhliso, ukukhulisa ixesha letekhnoloji yolwazi kuye kwakuqhekeza umzi-mveliso wengubo yemveli, kunye nolwalamano phakathi kwabathengi, abavelisi kunye nemakethi yengubo iphinde yenziwa kwakhona! Inkqubo entsha ngokuthe ngcembe isenza ubume: oko kukuthi, inkqubo yokubonelela yabathengi. Kwixa elizayo, ukuzaliseka ngasese kuya kuba yindlela yokuphila yefashoni, kunye nokuqhubela phambili ngokwasemzimbeni kuya kuba lulwandlekazi oluhlaza okwesibhakabhaka kwimarike yempahla! Abathengi abangaphezulu nangakumbi kwiimfuno ezenziwe ngobuntu kunye nezizahluliweyo, ukuze impahla yokunxiba iye yaba yinto evelayo. Namhlanje lixesha le-Intanethi, eli xesha litshintshile ngokuthe ngqo imikhwa ephilayo yaBantu kunye nokusetyenziswa, iimveliso kunye nezamashishini kwizakhiwo "zempahla yemveliso ye-Intanethi", impahla yempahla yemvelo iyaphucula ukuphuculwa kweemfuno zabathengi.
I-9 yakho
Imbonakalo yangoku ye-bistream yile yokuba umbono oqinileyo woyilo kunye nokwenza ubuqu lingamaza exesha elizayo. Ewe kunjalo, lonke uphawu lwempahla qho, kuya kubakho iimodeli ezisisiseko, ezi ndlela zisisiseko ziya kuhlangatyezwane neemfuno zabo bangenazo iimfuno zoyilo oluphezulu ze-brand idla ngokunxiba. Ingubo yanamhlanje yeMetropolitan, ngakumbi ekufuneni umntu, ngenxa yoko ukunyuka kwabantu abaqulunqi bakutshanje. Mr.ZhuKwaye i-Nksk Lin, abanamaqabane kunye nomyeni nenkosikazi, basekwe i-vmajor kwiminyaka embalwa edlulileyo emva kokuba bebuya kwizifundo zaselwandle. Ukwahluka kwemeko yexesha elizayo, abaqulunqi bakhe abayi kuhlala kwindawo enye, kwaye iimveliso zenziwe aziyi kuba nemigca yengingqi. Isizukulwana emva kwe-00s kunye nesizukulwana emva90Ukuzama ukwenza ubuqu kuye kwenza iimpawu ezincinci kwaye zisebenza ngakumbi. Ngoku yenzani iimveliso ezithandwayo, kulula ukuntywila kulwandle olukhulu, kunzima ukuma ngaphandle. Kulindelwe ukuba kubekho iimodeli ezingaphezulu kwexesha elizayo kwixesha elizayo, eliya kuba lilungele ngakumbi ukusinda kweempawu ezincinci.
IXESHA LOKUQALA: AUG-31-2023