Ngokusho kwemininingwane yakamuva yenhlolovo evela ku-NPD, amasokisi athathe ama-t-shirts athathe ama-t-shirts njengesigaba esithandwayo sezingubo zabathengi baseMelika eminyakeni emibili edlule. Ngo-2020-2021, 1 izingcezu ezi-5 zezingubo ezithengiwe ngabathengi baseMelika kuzoba amasokisi, futhi amasokisi azolandisa ngamaphesenti angama-20 okuthengisa esigabeni sezingubo.
Lo mbiko uhlaziye ukuthi le ndlela ibangelwa ubhubhane ekhaya. Cishe amaphesenti angama-70 abantu abadala bagqoka amasokisi ekhaya ngenxa yomsebenzi oqhubekayo nokuphila ekhaya ngenxa yobhubhane ngenxa yobhubhane ngenxa yobhubhane ngenxa yobhubhane ngenxa yobhubhane ngenxa yobhubhane ngenxa yobhubhane ngenxa yobhubhane ngenxa yobhubhane ngenxa yobhubhane ngenxa yobhubhane ngenxa yobhubhane ngenxa yobhubhane ngenxa yobhubhane ngenxa yobhubhane. E-US, ukuhlaziya okujwayelekile okwenziwa yi-Jeler, iminyaka yobudala, nesifunda, amaqembu akhulile, kanye nabahlali baseNyakatho-mpumalanga babenokulingana okuphezulu kokugqoka amasokisi ekhaya. Ngisho nasezingxenyeni ezifudumele ze-United States, cishe amaphesenti angama-60 abahlali bagqoka amasokisi ekhaya.
Ukudiliza emakethe yesigaba se-sock, amasokisi okulala akhula ngamandla. Ngenkathi lesi sigaba sifaka ama-3% emakethe yama-hosiery, ukusetshenziswa kwemali kwabathengi emasokisi okulala kukhuphuke ngo-21% kule minyaka emine edlule, izinga lokukhula liphi izikhathi ezi-4 ze-hosiery enesigaba sama-hosiery jikelele. Amasokisi okulala aheha abathengi ukwehla kwabo, izici ezikhululekile nezintofontofo zesikhumba. E-Amazon, amasokisi okulala athengisa kahle, futhi amasokisi amaningi okulala anezibuyekezo ezingaphezu kuka-10,000, ezithandwa ngabathengi abaningi baseMelika.
Ngaphezu kwalokho, esizeni sase-US sase-US, ukuthengiswa cishe kwawo wonke amasokisi wabesilisa kudlule ku-10,000. Amasokisi anemibala aqinile namasokisi athandwa phakathi kwabesilisa baseMelika, hhayi ngezilinganiso eziphakeme kuphela, kodwa futhi nokusebenza okuhle kakhulu kokuthengisa. Omunye wamasokisi wamadoda aqinile anamazwana angaphezu kuka-160,000.
Ngasikhathi sinye, amasokisi amathole (amasokisi ande nje lapho idolo) futhi selibe ngumkhiqizo ofunwa kakhulu wabesifazane baseMelika. E-Amazon, kunezibuyekezo ezingaphezu kuka-30,000 zamasokisi amathole esitolo esisodwa kuphela. Izitayela ezahlukahlukene zamasokisi e-tube-tube ziphinde zidonsele ukunakwa kwabathengi besifazane baseMelika, kepha ukusebenza kokuthengisa kwamasokisi aphakathi kwamadoda aphakathi nendawo kusangcono kunalesokisi labesifazane abaphakathi kwabesifazane.
Ukukhula okusheshayo kwamasokisi nakho kungabikwa ngokuqhuma kwe-e-commerce, i-NPD yaphawula. Ngenxa yamanani abo aphansi, amasokisi akhokhiswa kalula njengento yokwenza ukwakheka lapho amakhasimende angama-dollar ambalwa nje amafushane okuthumela kwamahhala.
I-NPD Apparel Imboni yokuhlaziya uMaria Rugolo ithe ngenxa yokuthi amasokisi asetshenziswa imvamisa asetshenziswayo, ijubane "lawo lokuvuselela" liyashesha kakhulu, futhi umjikelezo wokusebenzisa uzohlala uphakeme, futhi isidingo sokuphindaphinda sizoqhubeka sikhuphuke. Phezulu.
Ucwaningo lwedatha luveza ukuthi ukuthengiswa komhlaba wonke kwesigaba samasokisi kuzofika kufinyelela ama-dollar angama-22,8 amabhiliyoni aseMelika ngo-2022, futhi ukuthengiswa kwale makethe kulindeleke ukuthi kuqhubeke ukukhula ngesilinganiso sokukhula sonyaka esingu-3.3% phakathi nesikhathi 2022-2026. Ukwanda kwemvamisa yokuhlala ekhaya kanye nokushintsha okwengeziwe okufunwayo, amasokisi, njengomkhiqizo omuhle esigabeni sezingubo, kulindeleke ukuthi alethe amathuba amasha ebhizinisi aluhlaza okwesibhakabhaka wabathengisi bezingubo zomngcele.
Isikhathi sePosi: Sep-23-2022