Ngokusho kwedatha yakamuva yocwaningo evela ku-NPD, amasokisi athathe indawo yezikibha njengesigaba esithandwayo sezingubo zabathengi baseMelika eminyakeni emibili edlule. Ngo-2020-2021, izingubo ezi-1 kwezingu-5 ezithengwe ngabathengi base-US kuzoba amasokisi, futhi amasokisi azobala u-20% wokuthengisa esigabeni sezingubo.
Umbiko uhlaziye ukuthi lesi simo sidalwa wubhubhane emakhaya. Cishe amaphesenti angama-70 abantu abadala baseMelika bagqoka amasokisi ekhaya ngenxa yomsebenzi omude nokuhlala ekhaya ngenxa yalolu bhubhane. E-US, ukuhlaziya okunezigaba ngobulili, ubudala, kanye nesifunda kwathola ukuthi amadoda, amaqembu abantu abadala, kanye nezakhamizi zaseNyakatho-mpumalanga zinenani eliphakeme lokugqoka amasokisi ekhaya. Ngisho nasezingxenyeni ezifudumele zase-United States, cishe amaphesenti angu-60 ezakhamuzi agqoka amasokisi ekhaya.
Ukudiliza imakethe yesigaba samasokisi, amasokisi okulala akhule kakhulu. Nakuba lesi sigaba sibala kuphela u-3% wemakethe ye-hosiery, imali yabathengi emasokisini okulala inyuke ngo-21% kule minyaka emine edlule, izinga lokukhula eliphindwe izikhathi ezingu-4 kunelo lonke isigaba se-hosiery. Amasokisi okulala aheha abathengi ngokubukeka kwawo okuhle, okuxekethile nokunethezekile okuhambisana nesikhumba. E-Amazon, amasokisi okulala athengiswa kahle, futhi amasokisi amaningi okulala anezibuyekezo ezingaphezu kuka-10,000, ezithandwa ngabathengi abaningi baseMelika.
Ngaphezu kwalokho, endaweni yase-Amazon yase-US, ukuthengiswa cishe kwawo wonke amasokisi amadoda kudlule i-10,000. Amasokisi ombala oqinile namasokisi athandwa phakathi kwamadoda aseMelika, hhayi kuphela ngezilinganiso eziphezulu, kodwa futhi nokusebenza okuhle kakhulu kokuthengisa. Elinye lamasokisi abesilisa anombala oqinile linamazwana angaphezu kuka-160,000.
Ngesikhathi esifanayo, amasokisi amathole (amasokisi amade nje ngamadolo) nawo abe umkhiqizo wesokisi ofunwa kakhulu kwabesifazane baseMelika. E-Amazon, kunezibuyekezo ezingaphezu kuka-30,000 zamasokisi ethole esitolo esisodwa kuphela. Izitayela ezehlukene zamasokisi amaphakathi neshubhu nazo zihehe ukunaka kwabathengi besifazane baseMelika, kodwa ukuthengiswa kwamasokisi amaphakathi neshubhu yabesilisa kusengcono kunamasokisi amaphakathi neshubhu yabesifazane.
Ukukhula okusheshayo kwamasokisi kungase kubangelwe ukuqhuma kwe-e-commerce, kuphawula i-NPD. Ngenxa yamanani abo aphansi, amasokisi akhokhiswa kalula njengento yokwenza uma amakhasimende eshoda ngamadola ambalwa ukuze athunyelwe mahhala.
Umhlaziyi wemboni yezingubo ze-NPD uMaria Rugolo uthe ngenxa yokuthi amasokisi ayimikhiqizo esetshenziswa kakhulu, ijubane labo "lokuvuselela" nalo lishesha kakhulu, futhi umjikelezo wokusebenzisa uyizinyanga ezimbalwa kuphela, ngakho umjikelezo wokugcwalisa uzohlala uphezulu, futhi isidingo sabathengi sizoqhubeka. ukuphakama. phezulu.
Ucwaningo lwedatha lubikezela ukuthi ukuthengiswa komhlaba wonke kwesigaba samasokisi kuzofinyelela kumadola ayizigidi eziyizinkulungwane ezingama-22.8 ngonyaka ka-2022, futhi ukuthengiswa kwale makethe kulindeleke ukuthi kuqhubeke nokukhula ngesilinganiso sokukhula saminyaka yonke esingu-3.3% phakathi nesikhathi sika-2022-2026. Ukwanda kwemvamisa yokuhlala ekhaya kanye nokwanda okwengeziwe kwesidingo, amasokisi, njengomkhiqizo omuhle esigabeni sezingubo, kulindeleke ukuthi kulethe amathuba amasha ebhizinisi olwandle oluluhlaza okwesibhakabhaka kubathengisi bezingubo eziwela imingcele.
Isikhathi sokuthumela: Sep-23-2022