1 Idatha enkulu
Umkhakha wengubo uyibhizinisi eliyinkimbinkimbi, ngokungafani neminye imboni ethuthukisa umkhiqizo omusha futhi uyithengise iminyaka; Umkhiqizo ojwayelekile wezemfashini udinga ukuthuthukisa amakhulu wemikhiqizo isikhathi ngasinye, ngamamodeli ahlukene nemibala, futhi uthengise ezifundeni ezahlukahlukene. Njengoba ubunzima bomkhakha bukhuphuka, idatha enkulu iba kubaluleke kakhulu. Ukusetshenziswa nokulawulwa kwedatha enkulu kubaluleke kakhulu embonini yezingubo zomkhiqizo. Ukuhlaziywa kwezitolo akugcini nje kuphela ekuqoqweni kwedatha yendabuko ebanzi, kepha futhi kuhlanganisa idatha eminingi efana nokuqoshwa kwevidiyo, ukuqoshwa komsindo, amarekhodi okuthenga, kanye nokuthenga okubhaliwe okubhaliwe, futhi kuningi okuningiliziwe. Ngubani onezinsizakusebenza eziqondile zabasebenzisi, ezizohlala amathuba emakethe amaningi. Isitolo izizukulwane ezintathu ziba yisikhathi esedlule,Izitolo ezidumile'umgibelisUkugeleza akusekho kuphela.
Ubunzima:
Enye yezinkinga ezinedatha enkulu njengamanje ukuthi yiziqubulo nje. Inkampani ngayinye yezingubo zomkhiqizo inamathela ngokubaluleka, ithola ukunakwa, kepha kunzima ukuthola. Ezinye izinkampani kulula ukwakha, kepha izindleko ezisebenza kahle zibiza kakhulu. Iminyango yokuthengisa imatasa kakhulu ukubhekana ne-KPI, futhi inja / i-formma / ama-form iyatholakala.
Abathengi aba-2 baqoqa isitolo
Izinga lesiteshi semboni yezingubo licindezelwe kakhulu, iketane elivela efektri liye kumthengi lizofinyezwa ngokungapheli, futhi imodeli yokugqoka yangokwezifiso ye-C2M izovuka kungazelelwe. I-Upstream ukuguqulwa kwefektri kubathengi, kanti phansi komfula kungukulwa kwesitolo seqoqo lomthengi!
Umzabalazo wamabutho womabili, umphakathi osekusekhona, kodwa onamandla amakhulu, akhule kakhulu-khulu. Lokhu kuguqulwa okuhleliwe okulethwa yimakethe kanye nesidingo sabathengi. I-Multi-brand, isigaba esigcwele, isitolo sokuqoqa esisodwa, singahlangabezana nezidingo zokuthenga okuningi, nomsebenzi wokufakwa kwesiteji sesitolo sendawo yokuqoqwa kwesikhulumi, umuzwa onamandla wesitolo sempilo yokuphila, ukhombisa umfutho omuhle wentuthuko.
3 UmlandelisUkumatheka
Isikhathi sokuhlangenwe nakho kwamakhasimende siyeza, futhi abaphathi babalandeli! Izinkampani zezingubo ezingathathi abalandeli ngeke zikwazi ukwenza lutho. Labo abazuza 'emthonjeni wabanikazi "bahlanganisaJnby, uhlobo lomklamo omkhulu wezwe. Ukuthengisa okuthengiswa kwaba nomthelelaJnbyAmalungu aphendulwa ngaphezu kwengxenye yokuthengisa okuthengiswayo okuphelele, kanye nohlelo oluphelele lwabalandeli kubhekwa njengebutho eliphambili lokushayela ngokukhula kweJnbyukusebenza. Esinye isibonelo isimo se-taobao. Umqambi wemfashini, uthathe ividiyo ethengisa ngokuqondile izembatho zokugqoka, angagxuma eTaobao ukuthengiselana.
Leli yicala elijwayelekile lokudonsa kusuka ku-tiktok, tiktok inomsebenzi: I-Commodity Windows Display, okungukuthi, ingaxhunyaniswa ngqo neTaoBao. I-Tiktok yindawo yemvelo yokuheha ithrafikhi, futhi i-taobao ingasetshenziswa njengesikhundla sokuhweba.
4 umongo owenzelwe umuntu
Inkathi ye-Brand Marketing ayithengisi imikhiqizo kuphela, kodwa futhi ikhuluma izindaba nokuthengisa amasiko.
Isibonelo, uMaxrieny noSaraWOng (KevinWUnkosikazi ka-Ong), oye wakuthanda izinganekwane kusukela ebuntwaneni, kusekelwe emaphusheni anjalo. Njengomqondisi we-Maxrieny, waqala ukwenza ukuthi umkhiqizo weMaxrient onefomu le-ebronic, futhi asebenzise ipeni eliqhakazile ukuchaza umuzwa wemfashini ohlukile, enza uphawu lwe-maxrieny ngokwengeziwe. "Ake sithi impilo yinqaba, futhi wonke umuntu wesifazane uyindlovukazi yempilo yakhe, efuna ukuziqhenya ngokungafanele, ukuqina kobuchwepheshe, ukuzokwakha i-fantasy eMkhayeni, ukwakha i-sara wong, umqondisi we-maxrieny,
UMaxrieny uhola phambili endaweni yesigcawu, une-IP ezimele, futhi isitayela sokuhlobisa isitolo ngasinye sinjengomhlaba wenkantolo yezimanga. UMaxrienty wenze ngokukhethekile "i-Fantasy Castle National-Solust-Scale Tour", njengo-Alice ezigcawini ezibuyiselwe engosizini, ingadi yezimbali yefu, i-Flowergical Magic Bour, indawo ephakeme yabesifazane basemadolobheni ukuthatha izithombe. UMaxrieny ugcizelela kakhulu izici zokuhlangenwe nakho kwabathengi, kanye nezimo ezenzelwe wena zinika abathengi isikhathi sokuhlala.
5 Isilinganiso sefektri
Ikhasimende likhulu, ifektri incane. "Manje ifektri yethu inabantu abangama-300 kuphela, okukuncane kakhulu kunabantu abangu-2 000 esikhathini esidlule." Inkampani yezingubo eShenzhen ingcono ekuthengisweni nasekwakhiweni, futhi ezinye izingubo okwamanje zikhishwa kuJiangsu noma eWuhan. Amafektri amancane azizwa ephumule ngokwengeziwe, enikeza abantu ngesikhathi sokucabanga nokunquma ngezinto ezibaluleke kakhulu, njengokuthi ungayithuthukisa kanjani izinsizakalo ezingezwe ngenani. Cishe zonke izitshalo zokusebenza ezifuywayo zincipha, amashumi ezinkulungwane zezitshalo ezisebenza izitshalo ezinkulungwane zabantu, amakhulu abantu akalandile.
Iziteshi ezi-6 zokulethwa kwenethiwekhi
I-Yang Donhao, i-CFO yeVIPShop, yaveza ukuthi umsila womkhakha wezingubo uyinto evamile, okokugqoka ngumkhiqizo owenziwe umuntu uqobo, umjikelezo wayo kusuka ekukhiqizeni ukuthengisa isikhathi eside, kuvame ukufinyelela izinyanga eziyi-12. Umkhakha onjalo uzokhiqiza umphumela: akekho ongabikezela ngokunembile ukuthi mangaki amayunithi e-Sku ngalinye (ubuncane besitoko) zezingubo zomkhiqizo uzothengiswa, okuzokhiqiza ngokungenakuvinjwa izimpahla zomsila. Ngaphansi komkhuba we-Intanethi +, abathengi baphenduka amabutho okushayela ukuze kuguqulwe amabhizinisi wezentengiso endabuko, ukuletha lokhu kuguqulwa kungangabazeki izingubo ezintsha ngamanani entengo abizayo ezitolo zendabuko, kanye nezingubo ezinkulu kwi-Intanethi ku-1 noma 2 isaphulelo.
7.
Imikhiqizo yenza ukumaketha komngcele onqenqemeni, enye yezimfuno ukudala i-buzz yemikhiqizo emisha noma izenzo zomkhiqizo ezintsha, okusho ukuthi insimu yokubambisana ingcono kakhulu ukuba nezimpawu ezifanele. Umkhakha wengubo, njengoba sonke sazi, imboni eshintsha ngokushesha, okusho ukuthi inganikeza amathuba amaningi ukumaketha umngcele. Ngasikhathi sinye, imboni yokugqoka evuthiwe ingabambisana nemikhiqizo eminingi njengezinwele zenkomo, kodwa futhi ihlinzeka ngezinketho eziningi zezinhlobo zomngcele. Ngasikhathi sinye, imikhiqizo yezingubo, edinga ukujova izinto eziningi ezintsha njalo, ukubamba iqhaza ekubambisaneni komngcele kumane kuyinto enhle yathunyelwa emnyango wokuphefumlelwa. Ngale ndlela, izintshisakalo eziphambano ezinhlangothini zombili zitholakala. "Ngifuna ukuthengisa umbono wobuciko obusezingeni eliphezulu kanye nezingubo." Uma kukhulunywa ngokuwela umngcele, "China-chic"Igama elingukhiye elingenakuphunyuka kulo nyaka. Ukubaluleka kwalesi sigcawu akuyona nje imikhiqizo emibili uqobo, kodwa futhi nezindaba zangaphambi kwabezindaba ze-Ling Brand Trademark. Ukwakha "ukubonwa okubili evikini lamazwe omhlaba, uLi Ning waphenduka wabeka isithombe sakudala segama elithi"China-chic", Kanye ne-crossover nabezindaba zabantu abasha nsuku zonke kufana nenhlanganisela yokwephula udonga olubucayi.
8 ngokwezifiso
Ngokuqala njengo-2015, ukufunwa kwemakethe kufinyelelwe ezingaphezu kwezigidi eziyizinkulungwane ezingama-70, ama-70% abantu eYurophu nase-United States basebenzisa izingubo ezizimele ezenziwe ngokwezifiso, futhi lo mkhuba kanye nomkhuba omncane odumile eChina. Njengamanje, imboni yendalo yaseChina yendalo ifinyelele ophahleni lwezentuthuko, i-Erave of the Era of Information Technology ichithe ophahleni lwemboni yezemithi yendabuko, nobudlelwano phakathi kwabathengi, abakhiqizi kanye nayo yonke imishini yengubo iyahlelwa kabusha! Uhlelo olusha luthatha kancane kancane ukwakheka: okungukuthi, uhlelo lokuhlinzekwa kwezingubo zabathengi olugxile kubathengi. Esikhathini esizayo, ukwenza ngokwezifiso okuyimfihlo kuzoba yindlela entsha yemfashini, nokwenza ngokwezifiso komuntu kuzoba oLwandle oluhlaza okwesibhakabhaka lwemakethe yezingubo! Abathengi abaningi ngokwengeziwe bezidingo ezenziwe ngezifiso nezihlukanisiwe, ngakho-ke lokho okwenziwe ngezifiso sekuphenduke umoya. Namuhla yinkathi ye-Intanethi, le nkathi ishintshe ngqo imikhuba yokuphila yabantu kanye namaphethini okusetshenziswa, okwenza abathengi, njengamanje, imikhiqizo yokugqoka eyenziwe ngezifiso ", imikhiqizo yokugqoka yendalo yendalo ithuthuka ukuze ihlangabezane nezidingo zamakhasimende ezenziwe ngezifiso.
9 Ukwenza okuthandwa nguwe
Ukubuka okujwayelekile kwamanje ukuthi umuzwa oqinile wokuqamba nokwenza umuntu uqobo yigagasi lekusasa. Vele, zonke izinhlobo zezingubo zokugqoka njalo, kuzoba namamodeli athile ayisisekelo, lezi zinhlobo eziyisisekelo zokuhlangabezana nezidingo zalabo abangenazo izidingo eziphezulu zokuklama kwabalandeli bomkhiqizo zivame ukugqoka. Izembatho zanamuhla zedolobha, ngaphezulu ekuphishekeleni komuntu uqobo, ngakho-ke ukunyuka kwabaqambi abaningi basekuqaleni eminyakeni yamuva. MnuZhuFuthi uNksz Lin, obani abalingani nomyeni nenkosikazi, basesungula i-vmajor eminyakeni embalwa edlule ngemuva kokubuya ezifundweni zaphesheya. Ukwehlukaniswa yindlela yesikhathi esizayo, abaklami bangempela ngeke bahlale endaweni efanayo, futhi imikhiqizo eklanyelwe ngeke ibe nemibala yesifunda esobala. Isizukulwane ngemuva kuka-nts kanye nesizukulwane ngemuva90Ukuphishekela okwenziwe ngezifiso okwenziwe ngezifiso kwenze ama-brand amancane asebenze ngokwengeziwe. Manje yenza imikhiqizo ethandwayo, kulula ukuminza olwandle lomkhiqizo, kunzima ukuvelela. Kulindeleke ukuthi kube namamodeli amaningi anjalo futhi amaningi ngokuzayo, okuzothuthukisa kakhulu ukusinda kwemikhiqizo emincane.
Isikhathi sePosi: Aug-31-2023